Case Study: Cord Blood America achieves scalable growth and automated subscription billing with Oracle NetSuite

Cord Blood America Invests in its Future with NetSuite

Cord Blood America, a Las Vegas–based healthcare company that processes and stores umbilical cord blood and tissue, needed a fast, scalable system to support rapid growth, B2C and B2B operations, and the consolidation of customer records after several acquisitions. The company manages roughly 20,000 annual subscriptions and more than 15,000 individual customer records, and required a solution that could be up and running quickly while handling diverse business and regulatory data.

Cord Blood America implemented NetSuite to power financials, inventory, CRM, ecommerce and custom workflows, going live with online payments within a month and automating nightly invoicing for its subscriptions. Integrations for lead management and e-signatures streamline sales and contracting, cloud access enables remote work, and the platform’s scalability has allowed the company to grow revenue without proportionally increasing administrative or IT staff and hardware costs.

Cord Blood America