Case Study: C.O. Bigelow achieves 30% wholesale growth and tighter inventory control with Oracle NetSuite

C.O. Bigelow Builds on Legacy with Innovation

C.O. Bigelow is a 180‑year‑old New York City apothecary, retail store, online shop and wholesale distributor that must balance preserving a multi‑generation legacy with modern commerce. Managing B2C e‑commerce, in‑store sales and B2B distribution across two warehouses became complicated by unintegrated inventory software and ERP, leaving no single view of stock and creating order‑management and shipping inefficiencies.

By deploying NetSuite ERP and NetSuite Inventory Management to replace fragmented systems, C.O. Bigelow gained a unified inventory view and tighter control over pricing and cash flow. The company grew its wholesale channel more than 30% annually across 1,000+ partner stores (including Sephora, Barney’s and Nordstrom), improved cash flow, and positioned the business to scale manufacturing and support fourth‑generation leadership.

C.O. Bigelow Apothecaries

Ian Ginsberg

President