Case Study: Christian Art Gifts achieves five-fold ecommerce growth with Oracle NetSuite SuiteCommerce Advanced

Christian Art Gifts Christian Art Gifts Sees Ecommerce Soar with NetSuite SuiteCommerce Advanced

Christian Art Gifts, a Bloomingdale, IL–based wholesale and retail distributor serving nearly 4,000 retailers across 30 countries, faced growth limits from a custom website and disparate systems (Microsoft Dynamics GP/QuickBooks). The lack of integration forced labor-intensive manual order entry and back-order handling, hindering B2B ecommerce expansion and the ability to reach B2C customers.

The company implemented NetSuite SuiteCommerce Advanced as a single ERP + ecommerce + CRM platform (self-implemented in three months with Explore Consulting) and added Accellos, OZ Development and CyberSource for warehouse, shipping and payments. Within six months site traffic and orders grew five-fold, mobile now accounts for 28% of traffic, workflow automation saved about four staff-days per month, supplier and drop-ship processes were streamlined across 80 suppliers, and a unified CRM enabled targeted marketing and new B2C revenue.

Christian Art Gifts