Case Study: Blue Ocean Global achieves ecommerce expansion and operational excellence with Oracle NetSuite

Blue Ocean Global Picks NetSuite to Fuel Its Ecommerce Expansion

Blue Ocean Global is a Dubai-based wholesale distributor and ecommerce seller of major electronics and home-appliance brands, operating across 40 countries through 100+ distributors and marketplaces. After a management buyout from Gigaset AG, rapid B2B and consumer ecommerce growth—peaking at about 30,000 invoices per month—exposed the limits of its homegrown ERP and created a need for better reporting, multi-currency support and faster operational visibility.

The company implemented NetSuite OneWorld and NetSuite WMS with Cloudio Technologies, standardizing sales, procurement, accounting and financial reporting into a single system with role-based mobile dashboards. The platform improved decision-making and reporting, supported multiple currencies, and helped ecommerce grow to 35% of total revenue within two years; Blue Ocean now plans 3PL integration and further international subsidiary expansion.

Blue Ocean Global

Muhammad Salahuddin

Chief Finance and Strategy Officer