Case Study: Beautyblender achieves operational efficiency and real-time business visibility with Oracle NetSuite

Beautyblender Redefines Consumer Cosmetics Market

Beautyblender, founded by celebrity makeup artist Rea Ann Silva in Bethlehem, Pa., transformed the cosmetics market with its original sponge in 2007 and grew rapidly to more than $50 million in revenue with 130 employees. To sustain a 20% growth rate and improve customer engagement during a complete website overhaul, the company found its disconnected on‑premise systems (QuickBooks, Fishbowl) were creating order-to-delivery bottlenecks and limiting visibility across the business.

In May 2017 Beautyblender implemented NetSuite with SuiteSuccess in 100 days, replacing legacy systems and delivering faster, more accurate processes plus prebuilt reports for end-to-end visibility. The cloud ERP boosted operational efficiency and decision-making, supported the launch of a new foundation line, and helped the brand continue scaling toward an estimated $150 million in retail sales for 2018.

Beautyblender

Matthew Linde

Senior Manager, Web and IT Services