Case Study: Barcoding, Inc. achieves 200% revenue growth and 30–40% faster order efficiency with Oracle NetSuite

Barcoding, Inc. Mobilizes for Supply Chain Leadership and Customer Success

Barcoding, Inc., a Baltimore-based supply chain automation reseller and services firm founded in 1998, faced growing pains from siloed systems—Microsoft Dynamics GP for ERP and Salesforce for CRM—that created poor visibility, inefficient quote-to-cash processes, and time-consuming financial consolidation across subsidiaries. With 120 employees and four subsidiaries, the company needed a unified platform to streamline operations and support growth.

Barcoding implemented NetSuite OneWorld and SuiteCommerce Advanced (with a ConnectWise add-on and NetSuite Professional Services), gaining a single real-time ERP/CRM, B2B ecommerce, and simplified multi-entity consolidation. In under three years revenue rose about 200% while avoiding several full-time hires, order efficiency improved 30–40%, customer satisfaction increased across 100+ accounts, and the company gained the scalability and flexibility to focus on innovation and customer success.

Barcoding

Dan Perlak

VP of Operations