Case Study: Mayne Publications streamlines operations, saves 250 employee hours and cuts system costs 30% with Oracle NetSuite

Australian Trade Magazine Publisher Streamlines Its Business with NetSuite and AVT

Mayne Publications, an Australian trade magazine publisher of eight print and digital titles, struggled with fragmented systems—Salesforce for advertisers, CRM Australia for subscriptions and MYOB for financials—which created duplicate records, manual data entry, complex billing and limited business visibility that hampered efficiency and growth.

By implementing NetSuite with partner Absolute Vision Technologies (AVT) and building custom subscription and reconciliation workflows, Mayne consolidated ERP, financials and CRM into a single cloud platform. The solution unified advertiser and subscriber data, streamlined mailing and distribution, enabled lead-to-order-to-cash visibility and automated billing, delivering an estimated 250 employee hours saved, a 30% annual reduction in system costs and more reliable, faster decision-making.

Mayne Publications