Case Study: VIVOBAREFOOT achieves rapid ecommerce growth and streamlined operations with Oracle NetSuite

An Unlikely Candidate Creates a Rapid Growth Barefoot Shoe Company

VIVOBAREFOOT, founded in 2004 by Galahad Clark, makes minimalist barefoot shoes using a patented ultra‑thin, puncture‑resistant sole. Rapid growth—selling roughly 100 styles with manufacturing in China, Portugal and Ethiopia and operations across three countries—forced the company to shift from a London flagship and 20 European franchisees to an ecommerce‑first model to protect margins, control the brand and scale efficiently.

To support that shift, VIVOBAREFOOT implemented NetSuite ERP to replace fragmented systems (previously Sage), consolidating financials, inventory management and its ecommerce platform. The cloud solution simplified operations, enabled omnichannel selling and faster access to critical business data, positioning the company for continued growth and its £100 million revenue target.

VIVOBAREFOOT

Damian Peat

Operations Director