Case Study: Adtegrity achieves 2x revenue growth and 5-minute invoicing with Oracle NetSuite Media Edition

Adtegrity Fuels Digital Advertising Growth and Efficiency with the NetSuite Media Edition

Adtegrity, a Grand Rapids–based digital advertising agency, faced fragmented information, limited client visibility and a non-scalable QuickBooks environment that hindered decision-making, client service and billing as the business grew. Silos across sales, finance and operations meant the company lacked a 360-degree view of clients and performance.

Adtegrity chose NetSuite Media Edition over Microsoft and Salesforce as a single cloud platform, using SuiteCloud APIs to integrate its proprietary ad engine and migrating QuickBooks data with no downtime. The result: a scalable, real-time CRM/ERP that helped double revenue while the workforce doubled, cut monthly invoicing from 3–5 days to five minutes, supported placement of 20 billion cross-screen ads per month, and delivered unified reporting and significant infrastructure and staffing cost savings.

Adtegrity