Case Study: ADISA streamlines B2B sales and enables B2C growth with Oracle NetSuite

ADISA Streamlines B2B Sales, Looks to Empower B2C

ADISA, a 530‑employee food‑service distributor based in Cancun, supplies fresh produce to luxury hotels and restaurants in the Riviera Maya. Its legacy on‑premise SAE ASPEL system frequently crashed, required days to fix, and forced manual invoicing for hundreds of clients, limiting its ability to scale B2B sales and pursue B2C opportunities.

In May 2016 ADISA implemented NetSuite with partner Efficientix to manage finance, inventory, order management and ecommerce. The cloud solution delivered real‑time perishable‑stock visibility, streamlined deliveries, expanded SKUs to about 1,300, enabled dynamic pricing to reduce waste and improve competitiveness, and positioned the company to launch a B2C channel while continuing B2B improvements.

ADISA