Case Study: 7 Nation achieves unified operations and ecommerce expansion with Oracle NetSuite

7 Nation Launches New Brands, Empowers Ecommerce Expansion with NetSuite

7 Nation, a Hood River, Ore. manufacturer and brand manager (Slingshot Sports, Moonshine MFG., Ride Engine and The Distillery), outgrew its Sage Peachtree system as it launched new subsidiaries and a U.S. manufacturing facility. The legacy IT couldn’t support the automated processes, unified financials and multi-entity operations required to scale ecommerce and global distribution across 54 countries.

7 Nation implemented NetSuite OneWorld with Light Manufacturing, SuiteCommerce, Demand Planning and Work Orders (with Demand Solutions Group and Tavano Team) to consolidate brands, automate manufacturing and run unified B2B/B2C ecommerce. The single‑stack platform created a single source of truth, enabled one dashboard to serve 450 U.S. retail partners, drove a 60% increase in B2B transactions year-over-year and positioned the company for omnichannel growth and deeper customer loyalty.

7 Nation