Case Study: Williams Comfort Products achieves doubled quote volume and faster proposal generation with Oracle CPQ

Williams Comfort Products Transforms Configure, Price, and Quote Process

Williams Comfort Products, a nationwide leader in HVAC manufacturing, faced a slow, manual configure‑price‑quote process with limited visibility into open projects and forecasting. To increase productivity, profitability, and give sellers an easy-to-use quoting tool, Williams selected Oracle CPQ (Configure, Price, and Quote Cloud).

Oracle CPQ automated Williams’ entire CPQ workflow in four months, eliminating paper and Excel-based orders, cutting 100‑page proposal creation from days to seconds, doubling annual quote volume to $90–$100M and increasing sales to $12–$15M. The Oracle CPQ deployment also improved forecasting, sales-goal setting, win/loss reporting, and delivered a scalable system to support future growth.

Williams Comfort Products

Jerry Miller

Vice President