Case Study: Group AMANA boosts sales and unifies data with Oracle CPQ

Group AMANA builds a foundation for future growth with Oracle CX applications

Group AMANA, a leading Middle East design and build company in Saudi Arabia, needed a more unified customer experience approach to support growth, improve collaboration, and connect fragmented order-to-revenue processes. The company wanted a CX platform that could integrate smoothly with its existing Oracle Fusion Cloud applications, and it turned to Oracle CPQ as part of the broader Oracle Customer Experience (CX) suite.

Oracle CPQ and the Oracle CX suite helped Group AMANA unify data, improve communication across teams, and enable cross-selling and up-selling opportunities. With Oracle Eloqua, Sales, CPQ, and Fusion Data Intelligence, Oracle enabled better decision-making, improved win rates and ordering accuracy, and supported more efficient operations and a smoother customer journey.

Group AMANA

Richard Abboud

Chief Executive Officer