Case Study: Sunovion Pharmaceuticals achieves unified, transparent sales compensation amid M&A with Optymyze

Sunovion, the Result of a Merger and Multiple Acquisitions, Smoothly Adapts to Constant Change

Sunovion, formed through a series of mergers and acquisitions from the original Sepracor business, needed to rapidly align disparate sales organizations and data sources under a continually evolving sales strategy. Its legacy compensation system struggled with expanding third‑party datasets, data integrity issues, lack of mobile access, and a need for faster, transparent incentive plan redesign to stop shadow accounting and better motivate reps.

Sunovion outsourced sales operations to Optymyze, who provided incentive plan design, systems integration, stronger data and change controls, new quota processes, and performance analytics with field visibility. The result: Sunovion grew its sales force and compensation plan complexity without adding administrative headcount, unified sales operations across acquisitions, and gained transparency and actionable insights that improved sales effectiveness.

Sunovion Pharmaceuticals