Case Study: Leading US Snack Food Company achieves fair, accurate quotas and $16M annual savings with Optymyze

Snack Food Leader Finds the Route to a Happier, More Productive Sales Force

A leading U.S. snack food company was losing millions because its outdated quota and commission system produced unrealistic, inequitable targets and inaccurate payouts, fueling territorial infighting and demotivating top performers. A pilot even revealed an 8% discrepancy between actual payouts and previous plan modeling, showing the company lacked tools to measure plan effectiveness or set fair quotas.

Optymyze diagnosed the flaws and used its Sales Performance Software and consultants to mine sales data, calculate revenue potential at the outlet level, and roll realistic quotas up to territories. The new quota‑based plan (with escalating payout per dollar and no commissions on price increases), weekly data processing and clearer analytics improved visibility, boosted motivation and efficiency, and is projected to eliminate overpayments and save about $16 million annually while enabling an accelerated rollout to thousands of routes.