Case Study: National Pharmaceutical Manufacturing Company achieves 23% revenue growth with Optymyze's Managed Care app

Optymyze Helps Pharmaceutical Manufacturer Turn Data into Action

A national pharmaceutical manufacturer that had grown with Optymyze since 2015 faced a sales challenge: one proprietary drug was underperforming because insurers frequently covered only generics, causing repeated prescription denials and leaving sales reps without visibility into high-value opportunities.

Optymyze performed field research and delivered a no-code Managed Care app in under four weeks that integrates industry and subscriber data to prioritize prescribers, guide messaging, and support pre-call planning and coaching. The app cut reps’ time reviewing past results (from 75% to 20%), made visits more productive, helped heavy users increase earnings by 150%, and contributed to a 23% rise in company revenue.