Case Study: Multimedia Company achieves $10M in savings and aligned sales compensation with Optymyze

Multimedia Company Moves Toward Digital Age With Help From Optymyze

A multi-billion-dollar, publicly traded multimedia company moving into digital marketing faced a convoluted sales compensation landscape after acquiring a competitor: two sales forces paid under entirely different incentive schemes (commission rate vs. quota attainment), product launches and market changes weren’t reflected in the plan, and internal teams lacked the resources to find and fix payment errors. The misaligned structure led to substantial overpayments and left management without confidence that a redesigned plan could motivate sales without overspending.

Optymyze was engaged to design, implement and operate a new compensation plan that prioritized the company’s key product, backed by statistical modeling and ongoing monitoring, quarterly performance assessments, and mid-year adjustments. The plan drove the target product to exceed sales goals for three years, uncovered 7% in commission overpayments and corrected the root cause, saving approximately $10 million over five years, enabled faster plan rollouts, and converted the engagement into a long-term strategic advisory relationship.