Case Study: Leading Bottler Company achieves improved sales performance with Optymyze

Leading Bottler Leverages Optymyze Know-How

The largest independent branded soft drink bottler in North America—with more than $1 billion in annual sales, roughly 300 SKUs, five production centers, 47 distribution centers and about 150 million cases produced annually—was unable to fully optimize employee performance because its sales compensation was largely salary plus a year‑end bonus. Leadership wanted to test moving delivery merchandisers to a pay‑for‑performance model but lacked in‑house expertise to design, measure and implement incentive compensation.

Optymyze recommended and ran a proof‑of‑concept pilot, designing the incentive plan, automating related processes and defining metrics to compare approaches. The pilot validated the approach, earning approval and budget for wider rollout; Optymyze continues to support expansion, delivering improved sales insight, goal attainment, automated payment and goal adjustments, and integrated incentive processes across the organization.