Case Study: T-Mobile reduces CPA by 80% with Optimum7's custom lead funnel

T-Mobile decreases CPA by 80% with Optimum7

T-Mobile, a major wireless carrier, faced a high cost per acquisition exceeding $200 due to a fragmented and inefficient lead generation process that relied on outdated affiliate systems. To address this challenge, they partnered with the vendor Optimum7 for a comprehensive digital marketing and lead generation solution.

Optimum7 implemented a custom-designed lead generation funnel, applying strategies like the AIDA model across platforms such as Facebook and Google. Their solution included new landing pages, a proprietary lead management system, and a robust nurture process. This strategy resulted in a drastic 80% decrease in cost per acquisition, generating up to 5,000 qualified leads per day and significantly improving call center close ratios for T-Mobile.

T-Mobile