Case Study: Talkspace achieves 5X engagement days and 3X total payments with Optimove

Talkspace Uses Optimove to Hack Customer Relationship Marketing

Talkspace is an online therapy provider founded in 2012 that connects customers with over 3,000 licensed therapists, offering more accessible and affordable mental healthcare. As the business grew, its marketing team faced fragmented customer data, complex multi-stage journeys, and the need to automate personalized messaging at scale while proving CRM’s impact on key business KPIs.

By implementing Optimove, Talkspace unified customer data, automated segmentation and predictive targeting, orchestrated personalized multi-channel campaigns, and gained robust measurement and experimentation tools. The results included a 5X increase in engagement days, a 3X rise in total payment amounts, accurate measurement of CRM-driven lift, rapid experimentation, and thousands of hours saved in manual data work.

Talkspace

Elisha Singh-Kramer

Lifecycle Marketing Manager