Case Study: Sweaty Betty achieves 22% increase in total order value and 32% decrease in customer churn with Optimove

Sweaty Betty decreases cost per acquisition by 75%

Sweaty Betty, the global activewear retailer founded in 1998 with around 60 stores and a strong online and department-store presence, faced a need to get closer to its customer data. The marketing team’s goals were to gain independent access to data, shorten ideation-to-execution cycles, improve personalization, and be able to measure and prove the impact of marketing efforts.

Using Optimove’s Customer Data Platform, Sweaty Betty consolidated customer data, used the built-in BI Studio for reporting, and rolled out modeled customer segments with contextual messaging and cross-channel experiments. The program shortened execution cycles, improved attribution and LTV/CAC decision-making, and delivered strong results: 22% higher total order value, 32% lower churn, 75% lower cost per acquisition, and a 47% reduction in customer retention costs.

Sweaty Betty

Emma Rushe

Vice President of Performance Marketing