Case Study: Star-Typ-Sport (STS) scales multichannel marketing to over 455 monthly campaigns with Optimove

STS Scales Multichannel Marketing to Over 455 Monthly Campaigns with Optimove

STS Gaming Group, a leading gaming operator in Central and Eastern Europe with ~1,500 employees and 400+ betting shops, needed to better understand players and deliver more personalized, relevant interactions as its portfolio and customer base expanded.

By adopting Optimove’s CRM Marketing Hub — a single-customer view with no-code segmentation and AI-mapped CRM journeys — STS now orchestrates scheduled and real-time campaigns across six channels (email, SMS, push, in-platform, contact center and Facebook). The platform scaled their activity to an average of 455 monthly messages, enabled hyper-granular segments (83% of segments contain <0.4% of the database), sustained a >90% Live Customer monthly communication ratio, and lets AI make decisions on the vast majority of campaigns.

Star-Typ-Sport

Jagoda Szmiłyk

CRM Manager