Case Study: Stake (online casino) increases average deposit amount by 161% with Optimove

Stake Increases Average Deposit Amount by 161% with Optimove

Stake, founded in 2017 as a small online casino, quickly expanded into sports betting and now offers over 2,500 games and sponsors major sports organizations. Early on the lean marketing team relied on a few manual email blasts, with no player segmentation, realtime journeys, or measurement — limiting retention and customer lifetime value.

Stake partnered with Optimove to automate CRM using its customer model, granular segmentation, orchestration and realtime capabilities, and strategic services for event-driven campaigns. This enabled micro-segmentation (58% of segments under 50 customers), targeted realtime interventions (e.g., popups for incomplete deposits) and data-driven campaigns that drove strong results: average deposit amount +161%, average casino bet +750%, activation rate +64%, average sports bet +141%, and event-driven uplifts such as total deposits +152%, activity days +76% and sports net revenue +66%.

Stake

Jarrod

Retention Manager