Case Study: Spacebar Media achieves 12% uplift in deposits and 99% customer coverage with Optimove

Spacebar Media Achieves Large-Scale, Multi-Brand CRM Automation

Spacebar Media, a London-based developer and digital marketing firm serving international online brands, needed a way to centralize and automate multi-client, multi-channel CRM operations. The company wanted a single system to schedule campaigns, prevent non‑profitable or irrelevant offers, and avoid over‑exposing individual players to marketing messages while making retention activity more measurable and repeatable.

Using a single instance of Optimove, Spacebar automated 96% of campaigns across email, SMS and call center channels, leveraged granular personas and uplift-driven segmentation, and employed automatic targeting prioritization to avoid overlap. Within a year they reached 99% of players monthly across 340 personas and achieved a 12% uplift in monthly deposits.

Spacebar Media

Rowan Jacobson

Director