Case Study: LuckyFish Games achieves a 20% increase in player value and 65% higher conversions with Optimove

Scaling Customer Retention Operations, Intelligently

LuckyFish Games creates social “soft casino” games and, after a surge of venture funding, rapidly expanded its player base. That growth exposed a bottleneck: the marketing team was manually building segments and exporting lists to multiple channels, limiting their ability to scale, target players with granular personas, measure campaign impact, and systematically optimize ROI.

By adopting Optimove, LuckyFish automated nightly, value-based segmentation and personalized campaigns across 100+ player personas, running 1,800+ tailored campaigns per month through multi-channel execution and A/B test-and-control measurement. The results: ~100% player coverage, +20% average player future value, +65% conversion rates, +15% more paying players, nearly +40% in player payments and a ~5% reduction in churn.

LuckyFish Games

Lee Cohen

Vice President Marketing