Case Study: Rush Street Interactive achieves 3X targeted players, 8X deposits and 4X deposit value with Optimove

Rush Street increase the number of approved deposits by 8X

Rush Street Interactive, a division of Rush Street Gaming that operates real‑money online casinos and sportsbooks (desktop and mobile) alongside brick‑and‑mortar properties, needed more sophisticated messaging personalization and higher participation in scheduled online events. Its CRM team had been sending broad, single‑channel blasts and wanted to communicate more effectively across the customer lifecycle—targeting VIPs, new, active, at‑risk, churned and reactivated players with relevant offers and event reminders.

By adopting Optimove, Rush Street Interactive implemented micro‑segmentation (50+ customer personas) and multi‑channel automated campaigns that deliver tailored bonuses, VIP treatments and concurrent messages across email, push and in‑app channels. The result: a 3× increase in players targeted, an 8× increase in number of approved deposits and a 4× increase in total deposit value, plus more than a 40% lift in participation for scheduled online events.

Rush Street Interactive

Nikki Patel

Director of CRM