Case Study: PrizePicks achieves 12% revenue lift and 24% more contests entered with Optimove

PrizePicks Enhances Fantasy Sports with Fantasy CRM Automation

PrizePicks is a U.S. daily fantasy sports platform that needed to move beyond manual Excel-based customer marketing. The retention team sought clearer visibility into customer behavior, faster ideation-to-execution cycles, granular segmentation and predictive analytics to automate personalized campaigns and track lifecycle and deposit changes.

By implementing Optimove, PrizePicks automated segment tracking and predictive scoring, used Optimove’s Customer Explorer and Optimail for highly personalized email campaigns, and ran controlled A/B/n tests with self-optimizing campaigns. The result: a 12% increase in average net revenue per customer, a 24% rise in contests entered per customer, and a 10% boost in average total deposits.

PrizePicks

Henok Kelete

Director of Retention