Case Study: Paul Stuart achieves advanced customer segmentation and higher response rates with Optimove

Paul Stuart revolutionizes Its customer marketing

Paul Stuart, the New York–based luxury menswear and womenswear retailer with stores in the US and Japan and an online presence, needed to modernize its customer marketing. Its existing CRM supported only basic, generic email blasts; the company wanted lifecycle-based segmentation (e.g., VIP, active, lapsed), a centralized Single Customer View combining online and offline data, and automated, personalized multi-channel communications including email and web retargeting.

Optimove supplied a marketing automation platform that enabled advanced, multi-dimensional segmentation using predictive analytics (RFM, purchase and response history, churn risk and future-value models) and automated multi-channel delivery via built‑in Optimail plus integrated channels. The solution produced significant lifts in response rates and customer spend, more efficient campaign execution, and a unified customer repository with hundreds of calculated fields — positioning Paul Stuart to expand personalization, recommendations, re‑engagement and churn-prevention efforts.

Paul Stuart

Jessica Granata

Director of Digital Marketing & CRM