Case Study: Sisal achieves 36% higher player lifetime value and boosts revenues with Optimove

Optimove Helps Sisal Boost LTV and Revenues by Becoming More Customer Centric

Sisal, a leading Italian gaming group, needed to become more customer centric to boost loyalty, lifetime value and revenues — specifically to increase deposits and overall player value across its lottery and betting operations. The company sought a trusted partner to help shift from product- and operations-led marketing to a customer-focused approach.

Optimove provided strategic consulting and marketing automation software, consolidating customer data into a single 360° view, segmenting players into granular personas and automating personalized, relevant campaigns while aligning marketing teams. The program drove measurable gains: a 36% increase in average player future value, 23% more total deposits, 28% higher NGR and a 34% increase in GGR.

Sisal

Marco Tiso

Online Gaming Business Manager