Case Study: YesPlay achieves 334% Unique Monthly Player growth with Optimove

Optimove and YesPlay Driving Growth Through Personalization and Automation

YesPlay is a fast-growing iGaming brand in South Africa that offers slots, sports betting, crash games, and casino experiences. As its customer base expanded, YesPlay needed a way to scale marketing operations without adding headcount, while improving personalization, automating frequent campaigns, and ensuring full customer coverage. It turned to Optimove and its customer data and marketing automation platform to support these goals.

By using Optimove’s micro-segmentation, orchestration, testing, and predictive analytics tools, YesPlay automated targeted campaigns across channels and tailored messaging to customer behavior and lifecycle stage. The impact was significant: in one year, Unique Monthly Players grew 334%, Net Revenue increased 354%, churn fell 17%, and Total Bet Amount rose 8%. Optimove also helped YesPlay’s lean CRM team shift from daily execution to more strategic growth work.

YesPlay

Peter Gumenichenko

Head of CRM