Case Study: Terminal X (Israel’s leading fashion e-commerce) achieves 279% click-rate uplift and 718% campaign growth with Optimove

Optimove and Terminal X Driving Growth Through Micro-Segmentation

Terminal X, Israel’s leading fashion e-commerce site with 200+ brands and hundreds of thousands of customers, is known for fast delivery and a strong focus on customer experience. However, the company lacked easy access to first- and zero-party data, which limited its ability to deliver highly personalized messages and optimize customer targeting across campaigns.

Partnering with Optimove provided real-time data access and micro-segmentation, enabling personalized messaging and automated workflows. Within a year Terminal X ramped monthly campaigns from 11 to 90 and achieved a 279% uplift in automated campaign click rates, while improving open and conversion rates, targeting higher-LTV customers, filtering out less profitable segments, and increasing average order value and overall profitability.

Terminal X

Barak Zilberman

Head of Growth & Retention