Case Study: LeoVegas achieves hyper-targeted player marketing and €2.5M monthly deposit uplift with Optimove

LeoVegas Makes a Key Play with Hyper-Targeted Player Marketing

LeoVegas, a publicly traded leader in mobile gaming founded in 2012 with over 750 employees and 500+ games, needed to scale highly personalized player marketing across regions and channels. Their core challenges were creating granular player segments, automating personalized communications at scale, and consolidating multi-region, multi-channel marketing into a single platform.

LeoVegas implemented Optimove’s AI-driven dynamic segmentation, predictive modeling and automation to hyper-target players using hundreds of behavioral and demographic factors. The platform enabled 1,000+ unique customer groups monthly, unified multi-channel campaigns (email, SMS, in‑app and call center), and drove strong business impact: >60% campaign response rates on average, €2.5M average monthly deposit uplift, €656K average monthly NGR uplift, 85% active customer coverage and 80% of campaigns automated.

LeoVegas

Anna Punga

Head of CRM