Case Study: a leading global gaming operator boosts conversions and £40K in bet amount with Optimove AI-powered game recommendations

Leading Global Gaming Operator boosts bet amount by £40K with Optimove

A leading global gaming operator faced the challenge of keeping promotional email content current and engaging amidst rapidly shifting player interests. Manual updates were cumbersome, and static game recommendations quickly became stale, leading to player fatigue. To address this, they partnered with Optimove, utilizing its Optimove Personalize service.

Optimove implemented a dynamic email banner powered by an AI recommendation model that automatically selected and updated the games displayed based on real-time popularity data. This solution eliminated manual work and kept content fresh. The campaign drove a 5% increase in conversion rate and generated an additional £40,000 in total bet amount, demonstrating how Optimove's AI-driven personalization turned timely content into measurable revenue.