Case Study: John Hardy achieves 53% increase in monthly average net revenue with Optimove

John Hardy Delivers Customer-First Omnichannel Experiences with Optimove

John Hardy, the luxury artisan jewelry brand founded in Bali in 1975, shifted from wholesale and brick-and-mortar to direct-to-consumer digital sales, creating challenges around team structure, platform selection and unifying online and in-store customer data. The marketing team needed a single source of truth to deliver consistent, customer-first omnichannel experiences and highly personalized communications across retail and digital touchpoints.

John Hardy deployed Optimove as its Customer Data Platform, integrating all data and building a bespoke customer model to drive segmented digital campaigns, in-store clienteling and realtime behavior-triggered messaging. The approach improved targeting and creative personalization and enabled look-alike acquisition; results included a 53% increase in monthly average net revenue, a 143% rise in purchase amount from clienteling, average sales of $901 per customer from cart-abandonment campaigns, and a 15% decrease in churn.

John Hardy

Jonas Malpass

Senior Manager of CRM & Digital Marketing