Case Study: IDT achieves 50% more customers purchasing new services with Optimove

IDT increases customers purchasing new services by 50%

IDT, a global telecommunications company serving immigrant communities across 200+ markets, needed a scalable, marketer-friendly way to automate personalized communications for millions of customers across different languages, currencies and preferred channels while supporting rapid experimentation and fast campaign creation, segmentation and analytics.

By partnering with Optimove, IDT implemented predictive lifecycle models, multi‑channel orchestration and an experimentation framework that automated personalized campaigns and accelerated analysis. The platform helped IDT launch more than 200 campaigns per year, cut campaign analysis to hours, and drove a 50% increase in customers purchasing new services and a 17% increase in lifetime value of active customers.

IDT

Charles Thibault

Vice President, Analytics