Case Study: KPAX Marketing achieves scalable content personalization and higher engagement with Optimove

How KPAX Marketing Streamlines Content Personalization with Opti-X

KPAX Marketing, a global interactive online marketing agency serving online gambling operators, needed a way to deliver hyper-personalized content recommendations at scale across 48 brands in 10 markets. Their existing manual and in-house processes were resource-intensive, inflexible, and not granular enough to match the preferences, locations, and regulatory needs of players in different regions. Optimove’s Opti-X digital experience platform was used to help solve this challenge.

With Opti-X from Optimove, KPAX automated and centralized content personalization on a single platform, giving CRM and product teams direct control without technical support. The AI-powered, real-time recommendations improved efficiency, reduced operational complexity, and enabled true one-to-one personalization; KPAX reported significant time and effort savings as well as stronger engagement and conversions.

KPAX Marketing

Pernilla Strand

Head of CRM