Case Study: GVC Group achieves hyper-personalized, enterprise-wide CRM and boosts deposits, bets and retention with Optimove

How GVC Built a Hyper Personalized, EnterpriseWide CRM Machine

GVC Group, a global gambling and betting operator behind brands like bwin, Ladbrokes and PartyCasino (generating over £3bn in revenue and employing ~28,000), needed to scale highly relevant, timing‑optimized player communications across multiple brands, channels and regions while meeting varying regulatory requirements. Marketers also sought to dramatically shorten ideation‑to‑execution cycles and increase overall agility in player marketing operations.

By deploying Optimove’s CRM platform, GVC implemented dynamic, hyper‑segmented targeting that automatically builds daily audiences from lifecycle stage, device, gameplay and predictive signals, enabling hundreds of personalized, multi‑channel campaigns and easy strategy replication across brands. Combined with robust test/control and multivariate measurement, the program drove measurable gains: +16% average deposit amount, +81% average casino bet amount, +39% customer average future value and a 16% reduction in player churn.

GVC Group

Claus Hansen

Director of CRM