Case Study: Funstage achieves 44% increase in monthly deposits and 35% higher net gaming revenue with Optimove

Funstage Orchestrates Personalized, MultiChannel and Realtime Player Communications, at Scale

Funstage, a leading online gaming and real‑money platform (flagship product GameTwist) serving millions of players worldwide with 150+ games in 20+ languages, needed to move beyond slow, manual list-based retention work. The company had to deliver highly personalized, multi‑channel and real‑time, scenario‑based communications across hundreds of player personas while ensuring regulatory compliance — a process that was time‑consuming, error‑prone and unable to scale.

Funstage implemented Optimove to provide granular segmentation, predictive customer modeling and end‑to‑end automated campaign execution across email, push, in‑app and web channels, plus real‑time triggered responses to negative in‑game experiences and built‑in compliance controls. Deployed in weeks, the solution let marketers explore customer intelligence and act instantly; results included a 44% increase in monthly total deposit amounts, a 28% rise in number of monthly deposits, a 35% increase in net gaming revenue (with additional uplifts such as +43% monthly depositors and betting amounts) and a 6% improvement in player conversion rate.

Funstage

Alan James Mansfield

Head of Casino Operations