Case Study: DimeCuba achieves 23% increase in customer retention with Optimove

DimeCuba Increases Customer Retention by 23% with Optimove

DimeCuba, founded in 2013, serves Cuban nationals worldwide with telecommunications, travel, and shipping services. As the company expanded its offerings, its marketing team struggled with siloed data, limited insight into customer behavior, and the inability to scale dynamic segmentation or easily orchestrate multichannel campaigns—hampering conversion, cross-sell, and upsell efforts.

By adopting Optimove’s CRM Marketing Hub, DimeCuba unified customer data, used AI-driven recommendations (Optibot) and no-code customer explorers to enable hyper-segmentation, multichannel orchestration (SMS, Facebook, Google, email via Optimail) and rigorous experimentation with control groups. The result: a 24% rise in average customer lifetime value, a 231% increase in weekly campaigns, and a 23% improvement in customer retention.

DimeCuba

Ana Acosta

Marketing Specialist