Case Study: BetAmerica achieves 52% increase in monthly deposits and 47% conversion lift with Optimove

BetAmerica Uses Optimove to Drive Growth through its Existing Player Base

BetAmerica, a leading U.S. horseracing, greyhound and fantasy sports betting site, needed to move beyond a slow, one-off monthly offer model and limited visibility into player behavior. Campaigns were developed by a third party and took days or weeks to launch, and BetAmerica lacked an efficient way to calculate daily player KPIs across disparate systems for targeted marketing.

By deploying Optimove, BetAmerica now runs 800+ ultra-targeted campaigns to more than 50 audience groups each month, covering over 90% of customers, with campaign setup cut from days or weeks to under 20 minutes. Optimove’s single-customer view and predictive analytics provided daily KPIs and fine-grained segmentation, driving measurable gains: +47% conversion (registered user to depositor), +26% more unique monthly depositors, +52% total monthly deposits and +31% total monthly wagers.

BetAmerica

Peter Laverick

Director of Marketing