Case Study: Adore Me achieves 15% monthly revenue lift, 22% higher average order value and 2.3× active-customer growth with Optimove

Adore Revenues Increases ,Volume Order and s’Optimove Using Marketing Relationship Hub

Adore Me is a rapidly growing New York–based online lingerie brand offering bras, swimwear and sleepwear that competes with established market giants. The company needed a more personalized online experience and a way to deliver sophisticated messaging across channels, automate multi-channel campaigns, and measure campaign effectiveness scientifically.

Adore Me partnered with Optimove’s Relationship Marketing Hub to build predictive customer models, create about 66 unique customer personas, and automate 85% of campaigns across email, mobile push, in‑app messages, Facebook and Google channels. The implementation enabled daily automated, persona-driven messaging, rigorous uplift testing and easier multi-channel management, driving a 15% increase in monthly revenue, a 22% rise in average order value and a 2.3x growth in active customers.

Adore Me

Josselin Petit-Hoang

Head of CRM