Case Study: 24option.com increases customer deposits and boosts live customers with Optimove

24option.com - Customer Case Study

24option, a leading online trading platform focused on making binary options profitable for its users, needed a way to increase customer deposits and engagement while reducing churn. The company’s challenge was finding an automated solution driven by deep customer analytics to identify high‑value audiences and deliver the right offers at the right time.

24option implemented Optimove paired with Silverpop Engage to run predictive micro‑segmentation, automated campaign orchestration and measurement. Optimove generates targeted lists and pushes them to Silverpop for personalized sends, enabling dozens of highly targeted campaigns weekly and delivering strong results: 15–25% higher response rates versus controls, 30% more live customers, a 5% increase in future customer value, and very high open (47–70%) and click (22–45%) rates.

24option.com