Case Study: UTS achieves 20% higher Open Day registrations with Optimizely One and Opal

UTS exceeds Open Day targets by 20% with Optimizely

The University of Technology Sydney (UTS) faced a fragmented and ungoverned digital ecosystem, with over a thousand editors creating content without consistency. This lack of control and an archaic CMS blocked their ambitions for personalization and experimentation. To address this, UTS partnered with Optimizely for a digital transformation.

Optimizely implemented its DXP platform, including Optimizely One and Opal AI, to consolidate UTS's digital presence under one governed platform. The solution enabled real-time experimentation and automated administrative workflows. The results included exceeding Open Day registration targets by 20%, a 24% uplift in new visitors, a 20% increase in engagement rates, and climbing two places in Google organic rankings. With Optimizely, UTS more than doubled its experimentation output and reclaimed strategic time for its team.

UTS