Case Study: The Royal Mint achieves 50% conversion lift with Optimizely One

The Royal Mint drives 50% conversion lift with Optimizely

The Royal Mint, a historic institution with over 1,100 years of heritage, faced the challenge of modernizing its digital infrastructure to support its growing e-commerce ambitions. Its Chief Information Officer, Rich Hobbs, identified a significant opportunity to move away from unstable websites and better serve customers online. The organization partnered with Optimizely to achieve this digital transformation.

Using the Optimizely One platform, The Royal Mint progressively built a stable and integrated digital foundation. The solution began with a Content Management System (CMS) and expanded to include experimentation, a Data Platform (ODP) for unified customer data, and Digital Asset Management (DAM). This enabled hyper-personalized customer experiences through initiatives like Digital Collections. The results for Optimizely were substantial, including a 50% increase in conversions, a sale processed every 10 seconds during a high-traffic event with zero downtime, and 20,000 sign-ups for their new digital initiative.

The Royal Mint