Case Study: Sodexo doubles campaign execution with Optimizely Content Marketing Platform

Sodexo doubles campaign execution with Optimizely CMP, running 100+ campaigns in 2020

Sodexo, a global quality-of-life services company, faced challenges in collaboration and efficiency across its large, matrixed marketing team. They were relying on generic project management tools that created inefficiencies and slowed their time-to-market for campaigns. To address this, Sodexo partnered with Optimizely to implement its Content Marketing Platform (CMP) as a centralized solution for planning and asset management.

Optimizely's CMP provided Sodexo with dedicated campaign workspaces, automated workflows, and a centralized digital asset library. This solution streamlined their entire content production process, enabling seamless collaboration and automated publishing. As a result, Sodexo doubled its campaign execution, running over 100 campaigns in 2020, and significantly increased team capacity and content reuse.

Sodexo