Case Study: Safran achieves 9% productivity gains with Optimizely Content Marketing Platform

Safran boosts team productivity by 9% with Optimizely

Safran, a world leader in resilient positioning, navigation, and timing technology, faced challenges with visibility and collaboration in its marketing organization. Using multiple disconnected point solutions led to cumbersome tracking in spreadsheets and excessive weekly alignment meetings. To bring process-driven reliability to marketing, they partnered with Optimizely to implement its Content Marketing Platform (CMP) as a centralized solution.

Optimizely's CMP provided Safran with a unified workspace for planning, streamlined execution with customizable templates, and improved governance. This solution eliminated redundant meetings and created a single source of truth for all campaigns. The results included a 9% boost in team productivity, with 87.5% of meeting time redirected to productive work and the team able to manage twice the number of active campaigns with clear goals.

Safran