Case Study: Robinson Club achieves €4M+ in experimentation revenue with Optimizely Agent Platform

Robinson Club boosts revenue by €4M+ with Optimizely

Robinson Club, part of the TUI Group, faced the challenge of scaling its digital experimentation program across five brands and ten languages to improve the customer booking experience and stay competitive. The company turned to Optimizely and its Web Experimentation and Personalization products to build a customer-centric testing program that would identify and solve points of friction.

Optimizely's solution, which later expanded to include its Agent Platform, enabled Robinson Club to move from simple tests to complex, AI-driven optimizations. The results were over €4 million in proven revenue from two key tests and a massive increase in operational efficiency, with AI agents reducing the time to build landing pages from days to seconds. Optimizely provided a flexible and supportive partnership that scaled with the program for over a decade.

Robinson Club