Case Study: Road Scholar Doubles Mobile Conversions with Optimizely

Road Scholar doubles mobile conversions with Optimizely

Road Scholar, a not-for-profit educational travel organization, faced challenges with a fragmented marketing technology stack and a low mobile conversion rate. Their existing platforms did not integrate well, leading to inefficient workflows and duplicate work. With a customer base that increasingly browses on mobile devices, they needed a solution to optimize the experience and increase conversions on that channel. They turned to the vendor Optimizely and its Optimizely One platform to address these issues.

Optimizely implemented its full stack, including CMS, Content Marketing Platform, Web Experimentation, and Personalization tools, later adding Opal AI. This integrated solution streamlined Road Scholar's content and experimentation workflows. The most significant result was a doubling of their mobile conversion rate, a critical achievement as mobile represents 70% of their traffic. Furthermore, the use of Opal AI created efficiencies by automating repetitive tasks and accelerating hypothesis generation for testing, proving the value of Optimizely's platform.

Road Scholar