Case Study: Mott MacDonald scales digital marketing and migrates 1,500+ pages with Optimizely One

Mott MacDonald migrates 1,500+ pages in 6 months with 99% accuracy using Optimizely

Mott MacDonald, a global engineering consultancy, faced significant challenges with its outdated bespoke CMS, which stifled creativity, created bottlenecks for campaign execution, and locked them into a narrow pool of developers. Seeking a complete digital marketing transformation, they evaluated major vendors including Adobe but ultimately chose Optimizely for its agility and scalability.

The solution involved migrating over 1,500 pages to Optimizely CMS 12 with 99% accuracy in just six months. By implementing Optimizely One, including CMP, Campaign, ODP, and Opal AI, the team became exponentially more efficient. Opal AI now generates keywords and customer insights in seconds, and the platform has enabled streamlined, event-led marketing across European regions, transforming their daily workflows and providing a robust, scalable foundation for the future.

Mott MacDonald