Case Study: K&L Wall Art GmbH boosts conversions and sales with Optimizely Personalization

K&L Wall Art GmbH boosts sales 7% with Optimizely

K&L Wall Art GmbH, a global leader in wall art, sought to enhance its customer engagement and sales across digital channels. They turned to the vendor Optimizely and implemented its Personalization solution, specifically the Web Product Recommendations and Email Product Recommendations modules.

Optimizely implemented personalized product recommendations at 13 points in the online store and within email newsletters. This solution led to significant measurable impacts: a 7% increase in total sales, a 26% rise in average purchase value, and an 8.3% boost in conversion rate. Furthermore, Optimizely's Email Product Recommendations drove 34% more onsite traffic and 18% more interaction, with one in every five orders including recommended products.